It’s also worth noting that both companies have taken similar marketing approaches that focus more on word-of-mouth recommendations and a freemium model than traditional enterprise sales. With its Marketplace, Atlassian has also built a store for plugin developers and we’ll likely see many of Trello’s so-called “power-ups” migrate there over time. JIRA also features a full-blown issue-tracking service, reports, and an on-premise version that enterprises can run on their own servers. That’s only a small part of what JIRA does, however, and for many potential users, a board is really all they need to keep track of their projects. At its core, Atlassian’s own JIRA project management service already features a Trello-like Kanban board, for example. It’s easy to see how Trello fits into Atlassian’s overall suite of productivity tools, which have increasingly targeted non-developers, too. “They are a breakout product and have achieved incredible momentum.” After it was spun out of Fog Creek, Trello raised $10.3 million from BoxGroup, Index Ventures, Spark Capital and others. It now has about 19 million users and just under 100 employees, all of which will join Atlassian. With Trello, Atlassian is acquiring one of the fastest growing project management services. Trello launched in the TechCrunch Disrupt Battlefield in 2011 and in 2014, it was spun out of Fog Creek Software as a stand-alone company. Just like with many of Atlassian’s other acquisitions, the company plans to keep both the Trello service and brand alive and current users shouldn’t see any immediate changes. This marks Atlassian’s 18th acquisition and, as Atlassian president Jay Simons noted when I talked to him last week, also it largest. The acquisition is expected to close before March 31, 2017. The vast majority of the transaction is in cash ($360 million), with the remainder being paid out in restricted shares and options. Atlassian today announced that it has acquired project management service Trello for $425 million.
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